'Transformers' looks unstoppable

June 30, 2009 Comparing the Fox opener to its 800-pound holdover rival on that basis, "Dawn" should open in the $45 million-$50 million range, while Par's Michael Bay blockbuster could get enough of a boost from the boxoffice-friendly holiday to keep its soph-session drop to a modest 50%. The midweek opening for both new pics was scheduled with an eye toward stimulating word-of-mouth while maximizing boxoffice in a week when most students are off from school. [...] a rising tide of holiday biz should lift all boxoffice boats once the weekend arrives -- provided the battling 'bots don't hugely exceed expectations again.

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