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Ad spending flat for 2009


December 18, 2008 The Nielsen Co. provided one of the more upbeat looks at the ad climate so far this year, saying that spending was about flat thanks to increases for cable TV and the Beijing Olympics. [...] many of the media categories -- including spot TV, radio, magazines and newspapers -- were either flat or down compared with the first nine months of 2007. Network TV finished the year up a little less than 1% but Nielsen said that was all because of the Olympics, which improved particularly NBC's coffers in the third quarter.

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