Smart synergy strategy needed at SXSW

March 07, 2008 By that standard, this year's SXSW Film Conference and Festival -- which runs from today through March 15 (the Interactive Festival runs from March 7-11 and the Music and Media Conference runs from March 12-16) -- is already a success, thanks to Mary and Ronald Bronstein. Last year, Ronald picked up SXSW's special jury award, a Gotham Award and an Independent Spirit Award nomination for his challenging "Frownland," a debut film that took six years to complete. The Austin festival is all about synergies and partnerships of different types -- the tech nerds flow directly into the film fanboys who all really want to be rock 'n' roll stars -- and the atmosphere jostles more than just creative juices in its attendees.

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