Report deflates teen tech tendencies

June 25, 2009 Other myths that the report debunks are that teenagers' preferences differ vastly from adults, that teens' media and entertainment spending is insulated from the recession (they actually reduce it, with out-of-home entertainment more affected than in-home) and that traditional advertising can't resonate with teens (once ads break through the clutter, teens like them more). The leading type of media use among teens is still television, with the average teenager watching 3 hours and 20 minutes per day, debunking the myth of YouTube as the lead medium. "Teens watch less online video than most adults, but the ads are highly engaging to them," the summary of the Nielsen report says.

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