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Emmy noms, ad-skipping go hand in hand


September 23, 2009 The DVR pioneer said Wednesday that 25 of the 28 shows nominated for Emmys in the five outstanding-series categories are viewed in time-shifted mode more than other shows of their genre, which makes them likelier candidates for ad-skipping. "30 Rock," winner of the comedy-series Emmy, is viewed in time-shifted mode 74% of the time at households with a TiVo; that's six percentage points higher than the average sitcom. The only nominated shows that are watched in time-shifted mode less than the average for their category are "American Dad," "Dancing With the Stars" and "Late Show With David Letterman."

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