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NBC won't allow Super ad


December 23, 2008 NBC said Tuesday that it will not allow a spot with multiple advertisers in the Super Bowl. A day earlier, Los Angeles-based ad shop Cesario Migliozzi said it was discussing a plan with the network by which the agency, in a first, would pool eight advertisers to buy jointly at least one of the remaining spots during the Feb. 1 game. "We've not given them permission, and there is no way we are going to," said Seth Winter, senior vp sports and Olympics sales at NBC.

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