CineExpo: The Third Degree

June 19, 2009 The Princess Quay cinemas, which sit atop a scenic tri-level shopping complex in the Northern England town of Kingston Upon Hull, regularly play the hottest Hollywood movies -- but their projectionists have never run a single foot of film through the sprockets of a projector. The 11-screen complex was constructed from the ground up by Vue Cinemas, the third-largest exhibitor in the U.K., as a model for the future of exhibition in the post-film age. In rapid succession during the past year, major movie distributors including Disney, Fox, Sony and Warner Bros. have begun making most trailers and movies available in digital as well as film.

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