All aboard 'Transformers' at Universal parks

October 20, 2008 "Transformers," the toy property that led to the Michael Bay film that raked in more than $700 million in worldwide boxoffice last year, is being developed as a theme park attraction in a partnership among Universal Parks & Resorts, Hasbro and DreamWorks Pictures. Universal said Monday that the attraction will fuse 3D-HD media, special effects and robotics with a ride system. Spielberg serves as creative consultant to the Universal parks division and has worked with the company on Jurassic Park -- the Ride, an attraction at Universal parks in Orlando, Hollywood and Japan; the E.T. Adventure, in Orlando and Japan; and the "War of the Worlds" sets in Hollywood.

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