'Faintheart' battle plan set

November 19, 2008 MySpace, Vertigo Films, the U.K. Film Council and Film4 have teamed up for a newfangled dual Web-theatrical showing of "Faintheart," a romantic comedy about people who re-enact Viking battles. At the core of the plan, MySpace, together with developer Third Eye Labs, has created the U.K.'s first theatrical Web screening, which will allow MySpace fans to decide in which towns the film is shown. "In 'Faintheart' we have created an entirely new model of film creation," said James Fabricant, director of business development and media, Europe, at MySpace and one of the film's producers.

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