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Disney integrates European TV ops
February 20, 2008 The Mouse House is undergoing an extreme makeover of its European TV operations, arguably becoming the first Hollywood studio to fully integrate its programming sales, channel carriage operations and new-media partnerships under one umbrella and one top executive. "Tom has an exemplary track record in leading our program distribution business to success in these key markets, and he is the ideal executive to lead our new integrated team across both content and channel distribution," Pyne said. The Burbank-based Pyne, who took the international TV baton eight months ago, had in his previous role at Disney helped integrate programming, affiliate sales and marketing at ESPN and ABC and clearly believes similar logic can be effectively applied to foreign operations.
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