Global survey says pay TV gaining favor

April 20, 2009 The viewing of TV content continues to rise but is becoming more fragmented, according to a new study by consulting company Accenture, which also found consumers are more willing to pay for TV programming though a subscription model. Despite more alternatives like the Internet and onscreen program guides, viewers still use traditional means to find shows they would like to watch: commercials (40%), channel surfing (33%), recommendations from friends and family (30%) and TV listings (28%). [...] despite the downturn in the global economy, consumers appear more willing to pay for programming.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.