Giant ads set for world's busiest runways

September 26, 2007 Ad-Air, backed by £5 million ($10 million) of private equity finance, said it had spent five years securing sites around the world's busiest airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi. Operations director Haakon Dewing told Reuters the ads could develop to produce a moving image that starts each time a plane comes into sight. The ads, which are low to the ground and 20,000 square meters in size, will only be illuminated where local legislation allows.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.