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Sky's Richard Woolfe joins Five


November 12, 2008 Fresh from hiring Jeff Ford back to RTL-owned Five as director of programming, chief executive Dawn Airey has wooed Sky One boss Richard Woolfe to the post of channel controller. During his tenure, he persuaded BSkyB's then-chief executive to bid more than 1 million pounds ($1.5 million) per episode for "Lost" in a bid to lure young male viewers to Sky One and oversaw a program budget of about 200 million pounds ($304 million). At Five, which has struggled in recent years and seen its audience share decline, he is thought to have had more than twice that budget.

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