Olympics: China's local media producers

April 24, 2008 Whatever you think of mixing international sports with China's politics, the Beijing Olympic Games could prove a 17-day coming out party for the country's media and entertainment industry. The Games, which begin 100 days from Wednesday, are expected to draw 5 million visitors -- including 17,600 members of the international media -- and generate more than the $1.5 billion in broadcast revenue earned in 2004 at Athens, official organizers said. Local companies catering to the media industry are stepping up to provide everything from equipment rental and production services to translation and event management.

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