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MediaFlo seeks to jumpstart mobile-video market


May 23, 2007 When Verizon Wireless launched its new service, VCast Mobile TV, earlier this month in 20 U.S. markets, it was like nothing American consumers had seen before. Eight crystal-clear 24/7 channels are broadcast to wireless handsets via MediaFlo, a subsidiary of cell-phone technology firm Qualcomm Inc. At the touch of just one button, VCast Mobile TV delivers current full-length primetime programming -- including some live simulcasts -- from the nation's biggest TV brands, including CBS, MTV and NBC. Albert Cheng, executive vp digital media at Disney-ABC Television Group, isn't exactly upset about that.

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