Nielsen to rate HBO VOD

December 13, 2007 The premium cable network has struck a deal with Nielsen to begin measuring programs available through its HBO On Demand and Cinemax On Demand subscription VOD services. Nielsen, through its National People Meter VOD Audience Measurement service, will provide HBO with VOD ratings data measuring the number of households watching each offering as well as demographic breakdown of the audience. "Technology has changed the way people watch television, and as our customers increasingly use our on-demand products to watch our shows on a timetable of their choosing, it is essential that we understand this growing shift in viewer behavior," HBO senior vp research Jan Pasquale said.

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