'Captivity,' then discipline

March 30, 2007 The MPAA on Thursday disciplined After Dark Films for its controversial outdoor advertising campaign for the upcoming "Captivity" by imposing a monthlong suspension of the ratings process for the horror film, which has not yet been rated. In an uncharacteristically harsh reprimand, the MPAA -- which had not approved After Dark's ads for general audiences -- also said that After Dark and its distribution partner, Lionsgate, will be required to clear all the "Captivity" promotional materials it uses going forward in addition to the locations and venues of all advertising buys relating to the film. While the MPAA will review After Dark's promotional materials before May 1, "Captivity" will not be eligible for consideration by the ratings board until then and will not be given priority scheduling at that time.

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