Endemol Sport, Manchester City ink deal

July 01, 2009 In the first major announcement from its newly launched sports division, Endemol said Wednesday that Endemol Sport had signed a global media partnership with Premier League soccer club Manchester City to build the club's brand around the world. Endemol will produce match-day coverage, behind-the-scenes footage, international programming and online content for the up-and-coming-club, whose Abu Dhabi-based backers have invested millions of dollars buying up players for the once second-league team. Unlike other Premier League clubs including Manchester United and Chelsea, Man City will not charge fans for the service, which will be "free and fan-focused" an Endemol exec said.

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