'Transformers' on track to reach $200 million

June 27, 2009 Michael Bay's action sequel -- co-produced by DreamWorks and Hasbro, and distributed by Paramount -- rung up an estimated $36.7 million on Friday. An effects-laden pic of epic length at 2 1/2 hours, "Fallen" has shrugged off critical brickbats to gain momentum since opening midweek. "Transformers" easily should surpass in just five days the 6 1/2-day first-frame haul of the original "Transformers," which opened on a Monday evening in 2007 and played through the Fourth of July holiday to register $155.4 million through its first Sunday.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.