Colbert snacking with Doritos again

March 21, 2008 For the first time since the demise of his South Carolina presidential bid last November, Stephen Colbert is shilling for Doritos, with the brand's new Spicy Sweet Chili chips as the sponsor of Colbert's Pennsylvania primary coverage. If Tuesday night's show is any indication, Doritos is in for another great ride of blatant over-the-top integration that due to Colbert's brand of humor is extremely effective for Doritos and doesn't turn viewers off as other obvious product placements might. Jimmy, let freedom snack, he shouted as bags of the new Doritos chips fell from the studio ceiling onto his desk.

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