Study: TV tops in Internet video viewing

December 10, 2007 A majority of adult Internet users watch video online during a typical week, with TV programming ranking as the most popular content, according to a survey set to be released Monday. The survey, conducted by the Cambridge, Mass.-based Web personalization firm Choicestream, found that 55% of those surveyed watch online video each week, with 65% of that group reporting that they regularly watch traditional TV programming. User-generated content was a distant second to TV in terms of what respondents watch online, with fewer than 40% saying that they regularly watch that type of material.

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