Another Google content play

October 14, 2008 Google is mounting another experiment in content distribution that might be even more ambitious than its recent launch of original animation from "Family Guy" creator Seth MacFarlane. The Internet giant quietly launched a video series Sept. 8 on its YouTube property called "Poptub" with Embassy Row, the production company run by "Who Wants to Be a Millionaire" creator Michael Davies, and Pepsi. [...] while "Cavalcade" is simply a collection of 50 shortform episodes, "Poptub" is intended as an "Entertainment Tonight" for the YouTube set that will yield thousands of episodes, not to mention a more curated point of entry to YouTube, which it has been criticized for lacking.

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