Delay of next 'Potter' pic dings Imax

June 08, 2009 Shares of Imax dropped 4% on Monday to $7.31 after a Wall Street analyst said the delay "should negatively impact Imax boxoffice results." Still, "Potter" contains 12 minutes of 3-D footage that moviegoers can experience only through Imax, so that could cushion the blow, Merriman Curhan Ford analyst Eric Wold said. "There will obviously be some consumers that choose to wait for the Imax version with its 3-D scenes or will choose to see it for a second time, but we no not believe this will be enough to offset the negative impact from the move," he said.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.