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NBC Universal: Lessons learned from Live 8


July 05, 2007 NBC Uni has thrown the full weight of its TV portfolio to carry Live Earth, with a three-hour primetime special Saturday night on NBC plus 18 hours of live coverage on Bravo, seven hours on CNBC and lots of coverage on Sundance Channel, Universal HD, Telemundo and Mun2. NBC Uni became involved in the project about five months ago, when Wall met with NBC Uni CEO Jeff Zucker about putting together a worldwide concert inspired by Al Gore's "An Inconvenient Truth." NBC Uni joined on as the U.S. broadcast and cable partner, using all of the company's assets at its disposal.

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