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CBS ready for CNET


June 03, 2008 CBS Corp. president of network sales Jo Ann Ross talked up the company's pending acquisition of CNET Networks and the new College Sports Media online ad network at Tuesday's EconAds Seminar on the first full day of Internet Week. Ross said that both offer CBS a chance to target a young male audience that is not a heavy consumer of the network's primetime schedule. Platform A is made up of Advertising.com, Tacoda and several other online ad companies that AOL has acquired.

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