U.K. film's drug email campaign banned

May 06, 2009 The latest attempt from a U.K. independent distributor to stand out in a marketing environment dominated by the big bucks spent on studio-backed releases hit the buffers Wednesday. Metrodome Distribution, listed here on the stock exchange, has been forced to pull part of its campaign to support the rollout of British indie flick "Shifty," after the Advertising Standards Authority announced a ban Wednesday. The ad watchdog said the email marketing campaign that encouraged visitors to the movie's microsite to "stitch up a mate" by making them think they were being investigated by police for drugs offences has since been pulled.

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