ESPN SportsNation gets TV makeover

May 19, 2009 The announcement was made at the ESPN upfront in midtown Manhattan Tuesday morning, which also featured guest appearances by the likes of Arizona Cardinals quarterback Kurt Warner, Joba Chamberlain of the NY Yankees and the Dallas Cowboys Cheerleaders. ESPN and ABC Sports president George Bodenheimer also welcomed Robert Iger, CEO of parent company Walt Disney, and Anne Sweeney, co-chair of Disney Media Networks and president, Disney/ABC Television Group, at the event at Times Square's Nokia Theater. For example, ESPN unveiled an expanded digital rights deal for the Wimbledon tennis tournament that will allow for nearly 800 hours of live ESPN360.com coverage and more live mobile streaming.

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