Upfront marketplace still stalled

July 05, 2009 "There was a lot of talk at the beginning of the week, but nothing of substance really got done," said one national TV buyer who, like nearly all execs reached for this report, spoke on the condition of anonymity. While ABC, CBS and Fox wait on the beach to see what numbers NBC will draw with its primetime lineup, cable and syndication as yet haven't so much as put on their bathing suits. Media buyers say they'll fight having to pay a primetime CPM for "The Jay Leno Show," which bows Sept. 14 in its new 10 p.m. weekday slot.

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