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MTV going Bananas for mobile


December 21, 2006 MTV is offering its branded music and television content wrapped up as ringtones and wallpapers through the launch of a mobile subscription service, the company said Wednesday. The service, dubbed Bananas, features exclusive visual and music-related content from MTV, MTV2 and mtvU as well as record labels. Along with ringtones and wallpapers, content in the form of sound bites, cast photos and graphics from such shows as "Laguna Beach," "The Real World," "Two-a-Days," "Rob & Big" and "The Hills" and past series like "Beavis & Butt-head" will be offered.

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