US Airways does away with in-flight movies

July 09, 2008 The Hollywood studios will take a revenue hit when US Airways does away with in-flight movies, but execs don't expect other airlines to follow suit. Nontheatrical distribution contributes $25 million or more per studio in annual revenue and more than $300 million among all media companies, with film and TV sales to airlines accounting for about 80% of that total. Such systems often feature seatback screens, which airlines have used to offer even coach customers the ability to view multiple movies during long domestic and international flights.

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