Rose d'Or plants itself in new location

May 07, 2009 Switzerland's Rose d'Or was once the television equivalent of the Festival de Cannes -- a showcase of the best in TV entertainment and a can't miss market/confab for the industry. Since its start in 1961, Rose d'Or juries honored some of the most innovative television programming every made, with show such as David Frost's "The Frost Report," Rowan Atkinson's "Bean," "The Muppet Show" or Canada's "Kids in the Hall" taking home the golden Rose trophy. A white knight came in the form of Zurich-based event planner Freddy Burger, which acquired the rights to the Rose d'Or name and moved the event from Montreux to the slightly-less-well-known Swiss resort town of Lucerne.

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