YouTube exec: Google 'not good at content'

March 18, 2009 Buying a media company or content producer such as NBC or the New York Times wouldn't make sense for Google, an executive from the Internet bellwether said Wednesday. From 2007 through now, news content playbacks on YouTube are up 600%, helped in part by the 2008 Olympics and U.S. elections, he said. Faced with the suggestion that other companies' content seems to have worked really well for Google, Yen said "not necessarily," highlighting that the success of Google's core search business is not comparable to YouTube's performance, which has been held back by monetization issues.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.