China's Xinhua tries English TV News

July 02, 2009 BEIJING—The main media arm of the Chinese government said Wednesday it had launched a trial run for an international English-language television news service as part of a drive to boost the country's image and global media influence. The Xinhua News Agency said its reporters across China and in more than 110 countries will produce domestic and international news that will be delivered to customers around the world at TV stations, Web sites, outdoor screens and to mobile users. Xinhua would "interpret global events objectively and impartially from a Chinese angle and bring novel perspectives to foreign audiences," the agency quoted its president, Li Congjun, as telling an inauguration ceremony.

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