Bud.TV going flat as visits decline

March 13, 2007 The beermaker's new 24/7 branded digital entertainment network has seen the fizz from its Super Bowl kickoff evaporate quickly, averaging just 253,000 visitors in February, its first month online, according to new data from Comscore Media Metrix. Sources also indicated that a last-minute marketing decision to concentrate online promotional efforts around the Super Bowl on sites where viewers could revisit Budweiser commercials that aired during the big game came at the expense of Bud.TV, which didn't get as much exposure as it needed. Tony Ponturo, vp global media and sports marketing at Anheuser-Busch, attributed the sluggish traffic to the controversial age-verification system necessary to access the site.

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