U.K. sets major anti-piracy push

December 03, 2008 The U.K. film industry is throwing its weight behind the most ambitious anti-piracy drive yet by aiming to "make London a fake-free zone" by the 2012 Olympics. The campaign, billed as the largest ever collaboration on anti-piracy, will be formally announced Wednesday and is being led by the Motion Picture Assn. and U.K. Film Council, with support from the U.K. Intellectual Property Office, Federation Against Copyright Theft, London Councils, London Trading Standards Assn. and the Metropolitan Police. "The aim of Fake Free London is to enable and assist enforcement agencies across the capital in tackling the manufacture, distribution and sale of counterfeit DVDs and the organized criminal networks enabling and profiting from this illegal trade," FACT chief Kieron Sharp said.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.