Digital Power: Savvy Specialists

June 01, 2009 Now 99% of Kyte's traffic comes from premium content, and in January he added Universal Music Group and Sony Music Entertainment to his list of partners. Cahan's specialty is helping content owners identify, manage and monetize video across the Web, even when they're not the ones doing the uploading. Drawing on years of experience at MTV, Google and NBC Universal, he has been successful forming partnerships with media companies like MTV Networks and MySpace (and more to come), which are helping achieve a long-term goal of bringing returns that accurately reflect how much consumers are actually viewing video online.

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