Fox leading March sweep

March 31, 2009 Nielsen pushed back the tradition February sweep period to avoid setting ad rates during the government-mandated deadline for stations to transition to digital (the changeover later was moved to the summer). The collected data stands as an anomalous outing without comparable sweep periods. For what it's worth, with 26 of the 28 sweep days tallied and seven-day DVR data for the first 10 days of the sweep, Fox has a 3.9 rating (on par with the same period last year) in the adults 18-49 demographic, with CBS at 3.2 (up 14%), ABC at 2.7 (unchanged), NBC at 2.2 (down 4%), the CW at 0.8 (down 20%) and MyNet at 0.6 (up 20%).

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