Tackling 3-D TV

December 04, 2008 The idea of broadcasting 3-D television programming in homes took one step closer to reality Thursday with a trial run on the NFL Network. [...] the gridiron is a fitting test for a technology that faces a veritable football field of obstacles including production and distribution challenges, TV-set penetration and untested revenue models. Nevertheless, the 3-D broadcast of the San Diego Chargers-Oakland Raiders game capped a week of guarded optimism for an industry that came together days earlier at the 3-D Entertainment Summit in Los Angeles, where DreamWorks Animation CEO Jeffrey Katzenberg issued the closest thing to a rallying cry in a keynote speech, saying, "We can be certain that 3-D will make its way into the home."

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