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USA nabs rating victory from TNT


June 30, 2009 USA Network held off rival TNT to win the second-quarter ratings crown, averaging 1.37 million adults 18-49, an increase of 9% over its Q2 '08 delivery. Despite a five week stretch in which TNT's coverage of the NBA Playoffs churned up record ratings for the Turner net, USA was able to hold on to preserve a 3.4% margin of victory in the demo. For the quarter, USA posted its best program delivery with the season premiere of Burn Notice, which drew 7.5 million viewers upon the addition of seven days of DVR viewing.

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