Disney Channel raises licensing show profile

June 01, 2009 Disney Channel executives will make their first-ever full programming presentation to retailers on Monday at the International Licensing Expo in Las Vegas, in a nod of the cable network's growing earnings power within the Walt Disney Co. Disney Channel shows produced a greater share of global merchandise sales for the company in 2008 than any single franchise produced by its movie studios, which also presents its slate at the annual licensing show. Merchandise inspired by Disney Channel TV programs, led by 'tween phenoms "Hannah Montana" and "High School Musical" and preschooler hits "Mickey Mouse Clubhouse" and "Handy Manny," reached $3.6 billion in merchandise retail sales in 2008.

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