Spike TV at 5

August 21, 2008 Guys' Choice Awards (established 2007), Scream Awards (established 2006) and Video Game Awards (established 2003), the network has fulfilled its mission to provide action-themed comfort food for its male viewership. [...] simultaneously, Spike is reaching for that next rung on the ladder, looking for the one original programming breakout hit to define it as more than just a network for guys. "It's always a fight for respect, but the proof in where we are is our ability to target and attract marquee producers for our original shows," explains Sharon Levy, senior vp original series.

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