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Danoo acquires IdeaCast


July 06, 2009 In a deal designed to consolidate the highly fragmented digital out-of-home advertising industry, Danoo has acquired IdeaCast from National CineMedia for undisclosed terms. Danoo's City network in coffeehouses and cafes across five top markets; Danoo's Traveler network in airport newsstands rolling out to 40 airports; IdeaCast's Health Club TV Network in 1,000 clubs across 100 markets; and IdeaCast's Airline TV Network, installed in 7,800 seatbacks on JetBlue, Frontier and Continental Airlines. San Francisco-based Danoo will be operating and selling all inventory and venues for both IdeaCast's Health Club TV Network and Airline TV Network.

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