Shanghai TV fest ends with few deals, much talk

June 12, 2009 After five days of modest attendance and few deals, the 15th Shanghai Television Festival closed Friday with focused talk about the great small-screen potential for Sino-foreign partnerships. The TV marketplace at the Shanghai Exposition Center was filled with booths set up by U.S. network CBS, Canadian animation giant Nelvana and Germany's Deutsche Welle, among other international exhibitors trying to crack the complex China market. Downstairs in the main hall of the cavernous Soviet-era building, festival hosts Shanghai Media Group and China Central Television dominated the domestic floor, with satellite channels from Hunan and Jiangsu provinces close behind in terms of foot traffic.

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