THE INFORMATION YOU REQUESTED IS ONLY AVAILABLE TO SUBSCRIBERS.

Accessing this information requires a subscription to HollywoodReporter.com.

AOL inks deals with 'Shrek,' Ellen,' Endemol


April 18, 2007 Time Warner Inc.'s AOL on Tuesday unveiled its programming lineup for the rest of the year and 2008, featuring partnerships with DreamWorks, Mark Burnett Prods. and Endemol USA. In an effort to divert advertising money from the networks and to capitalize on the success of its "Gold Rush" online game, the Web portal unveiled the new slate to marketers at its first upfront-style event at the Time Warner Center here. AOL's first new initiative is "Ye Olde Shrek the Third Royal Tournament," which will launch April 26 with Sara Lee Food & Beverage as an initial sponsor, in advance of the release of DreamWorks Animation's "Shrek the Third" on May 18.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.

If you're a subscriber log in here

Note:
You must be using a "cookie enabled" browser in order to access the members-only areas. If you have disabled cookie use in your browser, you must enable it before entering your authentication info. For more info click here.

Current Print Subscriber?
Click Here to upgrade your subscription to include online access.

Have a Question?
If you have any questions, please call our Customer Service department at (888) 900-3782 or (323) 525-2113, or email mailbox@hollywoodreporter.com.