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New service tracks online interest in TV


June 21, 2009 Web site creation service Wetpaint has launched a measurement system that tracks fan interest in popular TV shows. Billed as the first measurement tool of its kind, TV Fandex tracks the level of "fan engagement" of popular programs on Facebook, Twitter, Google, and Wetpaint's own network of 1.5 million user-created fan sites. The TV Fandex provides networks and producers with the first gauge of the winners and losers in creating and retaining an online audience.

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