Producer calls indie world to task

June 20, 2009 Producer Jim Stern issued a warning call to the indie business Saturday, saying that if it wanted to endure, it needed to stop working at cross purposes with itself and its financiers. Speaking in the high-profile slot at the Los Angeles Film Festival where Mark Gill last year gave his now-famous 'The Sky is Falling' speech, Stern told the audience that the indie world needed to more deeply consider marketing and financing. [...] most businesses have a complete plan from the start of a project, which includes the whole chain, from manufacturing through distribution.

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