Viewpoint: Jeffrey Korchik

June 11, 2008 Jeffrey Korchek, vp legal and business affairs at Mattel, worked for many years at Universal Pictures as executive vp business and legal affairs. The equation of entertainment is really pretty simple, and it produces unique assets: motion pictures and TV shows that can be sold again and again, in movie theaters, home video, cable, airplanes, ships at sea and so on. Every so often a new delivery technology comes along -- the iPod, Internet video -- and the content owner gets to sell that same asset all over again.

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