Piracy faces a 'game-changer'

November 02, 2008 A new technology that essentially allows content owners to profit from piracy will get a high-profile test this month from MySpace and MTV Networks. Instead of triggering the usual take-down notices, copyright-infringing footage of select MTVN programming uploaded by MySpace subscribers would have advertisements that would generate revenue for the companies. MySpace is turning to third-party tech firm Auditude to deliver the technology through a combination of patented assets: a sophisticated ad-serving platform with a video-fingerprinting system that cross indexes billions of seconds of TV and online footage in seconds.

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