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DEG to raise Blu-ray awareness


November 07, 2008 The Digital Entertainment Group on Wednesday announced a $25 million ad campaign aimed at spreading consumer awareness of the Blu-ray Disc HD home entertainment format. The holiday season is considered a potentially watershed period for consumer embrace of the fledgling Blu-ray format, which Hollywood hopes will help sustain home-entertainment revenue even as DVD sales begin to slide. "Blu-ray is clearly the best way to watch and experience high definition in the home," Disney home entertainment topper and DEG chairman Bob Chapek said.

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