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Cable, satellite get rotten grades


May 20, 2008 If you thought that U.S. consumers hold the federal government in the lowest regard, think again and look no further than the latest American Customer Satisfaction Index. The study also provided one explanation for why DirecTV has been steamrolling other pay TV service providers in terms of subscriber growth and retention in recent quarters. The survey by the University of Michigan on Tuesday showed customer satisfaction with cable and satellite TV firms is up from last year and higher than at any point since the research was launched in 2001.

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